Insights

Authority insights on AI strategy, leadership, and the future of work — by Prof. Christian Farioli.

A boardroom table with policy documents AI Leadership

The CEO's Guide to AI Governance

AI governance is no longer a legal appendix. It's a board-level discipline. Here's the minimum viable governance posture every CEO needs before deploying AI at scale.

Prof. Christian Farioli Prof. Christian Farioli
9 min
What is Digital Marketing? Advanced Strategies

What is Digital Marketing?

Welcome on my new blog about Digital Marketing . If you are here I’m sure you want to know what Digital Marketing is , why you should use it and which benefits you can get for your business. You really need to understand what Digital Marketing is, because it’s not so…

Prof. Christian Farioli Prof. Christian Farioli
What is Growth Hacking? Advanced Strategies

What is Growth Hacking?

Hi guys. Do you have ever heard this word “Growth Hacking”? Some of you already look around. And I know that because 90.000 of you guys are searching every month in Google what’s Growth Hacking. Don’t you believe me? Look at this chart from Google Trends ! Let’s see…

Prof. Christian Farioli Prof. Christian Farioli
With Digital, consumers reveal who they are Advanced Strategies

With Digital, consumers reveal who they are

guys? How are you? Did you like my posts till now? Sometimes is so naturally for me to ask you questions like this, as you were present at one of my Digital Marketing Training . Because I like to interact with people and receive feedback. So, please, let me know what…

Prof. Christian Farioli Prof. Christian Farioli
Social Media Live Counters Advanced Strategies

Social Media Live Counters

How Social Media is still a viable source of Clients... if you look in the right social Social media is still growing tremendously, even after more than a decade. New platforms are appearing every few months and public seems to crave for more and more socials. Do you…

Prof. Christian Farioli Prof. Christian Farioli
Boom…! My unique Digital Marketing Method Advanced Strategies

Boom…! My unique Digital Marketing Method

Today I reveal you the first step of my unique Digital Marketing Method. It’s something that no one uses, and I created it during over 20 years as a professional and strategist in Digital Marketing. Only people, entrepreneurs and managers that participate to my…

Prof. Christian Farioli Prof. Christian Farioli
Digital Marketing is Beyond Marketing Advanced Strategies

Digital Marketing is Beyond Marketing

How does Digital Marketing impact on the product lifecycle? I define it Beyond Marketing . How does Digital Marketing impact on the product lifecycle? I define it Beyond Marketing. Why? Because Beyond Marketing means that we don’t only do sales, but in digital we do…

Prof. Christian Farioli Prof. Christian Farioli
Do you want to save money in marketing? Go to Digital! Advanced Strategies

Do you want to save money in marketing? Go to Digital!

Do you have an infinite budget in your business? I don’t think so! So, do you like to waist your money? No! Nobody likes that! So, what are you looking for? You, as everyone, in private life o in business, you want to save money. Many entrepreneurs, to save money, they…

Prof. Christian Farioli Prof. Christian Farioli
Traditional Marketing vs Digital Marketing Advanced Strategies

Traditional Marketing vs Digital Marketing

Hi guys! I’m back to you with a new important post about Digital Marketing. Today we’re gonna see the differences between Traditional Marketing and Digital Marketing . I already know someone could say now. “Sorry, Christian. But why do you compare them as they were…

Prof. Christian Farioli Prof. Christian Farioli
The incredible gap between companies and consumers Advanced Strategies

The incredible gap between companies and consumers

In the previous post we saw how is important to grab the numbers in Digital Marketing. Because you have to go where your consumers are: this is the point of Marketing . So, what do you think companies are doing? Are they investing in advertising on most popular media?…

Prof. Christian Farioli Prof. Christian Farioli
Digital Marketing means grabbing the numbers Advanced Strategies

Digital Marketing means grabbing the numbers

Today I will talk you about numbers, an essential part of Digital Marketing. Why? Because you have to know how the world is changing and what people are doing in your country. If you find out who the customers are, you put the money there. And the game is done! (1)…

Prof. Christian Farioli Prof. Christian Farioli
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