WHAT ARE THE MOST BASIC DIGITAL MARKETING TACTICS STILL WORKING IN 2020?
The development of marketing started in trading. People exchanged their goods in different locations and been going from one place to another. Until the year 2000, things in physical shops were selling like pizza. Well-known stores became a thriving niche for shoppers. As a result, sales skyrocketed, and brands opened several branches.
What Is Digital Marketing?
Here comes Digital Marketing, the brainchild of a tech-savvy generation where everything can be done in just a few clicks. Digital marketing platforms such as LinkedIn, Facebook, Instagram and other social media sites are proven to generate off the chart revenues. Technologies such as the internet is by far the most efficient and accessible tool to reach a strong customer base by advertising products and services.
There are different marketing formulas that are considered strategic approaches for a netbreaking sales. Here are some of the most effective digital marketing services your company needs to engage in to have a greater engagement:
SEO or Search Engine Optimization is the process of making a website easy to find in search results. Without SEO, the newly designed website can’t reach its optimum potential because it is hardly visible online. SEO includes services like content creation, keyword targeting, backlink building among many others to rank better in search engines.
2.SOCIAL MEDIA STRATEGY
This is one of the key players to strengthen brand image and to help companies build connections to the customers on social media platforms. Social media marketing involves a strategic advertising and not just posting. A social media marketer should know how to generate leads, drive traffic and convert leads into sales.
3. CONTENT MARKETING
A content can make or break a website – no matter how creative the design is. The more enticing the content is, the higher the ranking. Most website owners can say this from their experience. People always have high demands for good content. One that does not only catch their attention but engages people to complete the funnel. The typical good content has the substance and the power to attract readers and website visitors alike. It must entice action. The keywords can make up a good content. It is important that articles are highlighted with power words ( that are proven to convert) so it can easily be marketed.
4. EMAIL MARKETING
An email is a personalized way to get to target audiences. They are effective in increasing market reach. Email marketing is a strategic way to boost invites to your webinars. It is also a platform to advertise content downloads of eBooks and more.
5. GOOGLE ADS
Previously known as Google Adwords, this digital marketing service is where brief ads are displayed promoting products or services. Each company has different goals in mind. But mostly to reach more consumers and increase sales. To effectively realize this, sellers must take advantage of all the marketing resources and technologies the modern world has to offer. Digital marketing is an avenue to utilize all techniques and proven strategies that will attract targeted traffic and deliver expected results. Digital Marketing ensures sustainability of a business.