Today we have a big challenge to face: Google, Facebook, and every program and social we can think of, one day will disappear for sure.
This world is evolving really fast and we need to be prepared and clever enough to use the tools we have to help generate sales and to find a way to use them intelligently.
It is a concept I came up with six years ago or probably even more and I’m still using it today.
Even if major changes happen in the digital world, you should be able to carry on with your strategy. I can tell you that this method is going to work even in ten years’ time. It is a bold statement.
If somebody would come to us saying: the future is the Pinterest, and a few months later this would no longer have been true, what would you do then? Would you stop your company’s actions and turn the strategy upside down? Of course no.