Certificate In Digital Marketing: Plan, Implement And Manage A Comprehensive Digital Marketing Strategy
14 – 18 May 2017: The Address Hotel, Dubai Marina, Dubai, UAE
10 – 14 December 2017: Venue TBC, Dubai, UAE
This practical and hands-on digital marketing course covers key aspects of digital marketing, showing you how to integrate and reach customers and grow revenues. This course is suitable for a variety of professions and for all levels of marketing and business experience; and will help you to understand how to maximise online strategies and the performance of your online marketing investments. It will also provide you with insights on how digital marketing is approached from both, a client and an agency perspective.
This Course Provides Valuable Insights Into:
- Digital Marketing Strategy and Planning
- Digital Display Advertising and Remarketing
- Search Engine Optimisation (SEO) Basic and Advanced Concepts
- Pay Per Click Advertising
- Mobile Marketing SoMoLo, Web and Apps
- Website Analytics
The Digital Marketing course is delivered through interactive and participative classroom learning, using a combination of lectures, workshops, discussion and practical case studies. Our Course Expert is a professional in the digital marketing sector with practical experience, creating and delivering online marketing campaigns on a daily basis. You will benefit from real-life examples and case studies based on global and regional online marketing practices.
By the end of this course, you will understand the various channels and activities required to prepare, implement and manage a comprehensive digital marketing plan for your business.